At a first glance it would appear that you could easily extrapolate this into a matter of how much cynical juice flows into one’s body and that’s not really that far from the truth. As a simple equation, Profit is the amount gained minus the original investment and taxes. Profit is also the name of a god that is worshiped by most CEOs and that requires constant and painful sacrifices on altars such as marketing, quality control and last but not least, Progress. Why Progress? Because this little bundle of joy usually comes to life in the shape of a cute little furry animal we generally like to call “an Idea”. … More